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Sport news, results, fixtures, blogs and comments on UK and world sport from the Guardian, the world's leading liberal voice
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In 2021 we undertook a horizon scanning project, to provide foresight on the trends that will impact sport and physical activity to 2031 and beyond. The project explored the implications for the sector and helped us to identify and understand future strategic issues - ensuring we're fit to face the future.
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A scouting report of five major industry trends The growth and transformation of the sports industry is forcing organizations to take a more sophisticated approach—one that makes the industry more attractive for investors, more immersive for fans, and more supportive of athletes.
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Measuring the nation's activity levels. We run two surveys: Active Lives Adult, which is published twice a year and replaced our Active People Survey, and the world-leading Active Lives Children and Young People, which is published annually. Both give a unique and comprehensive view of how people are getting active.
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Published by Statista Research Department , Nov 10, 2023. In 2023, around 63.5 percent of the UK population aged over 16 regularly participated in sport, representing a slight increase on the.
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Balancing act Nowadays, a popular trend in health and wellness is, the increased focus on high-intensity interval trainings (HIIT). These trainings consist of working, resting and working again at an 80-95% heart rate. This is said to improve heart health, increase fat loss and strengthen the body.
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The five key trends are: The Quantified Self - The use of technology to collect, analyse and interpret data about movement and performance. Game on - The incorporation of playfulness into mainstream products, services and retail contexts. Healthy hedonism - The increasing expectation that healthy behaviours should be fun.
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Rugby union, golf, football and tennis are among the most popular sports of the general population in the UK. Two million people in England alone play football at least twice a month.Overall.
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According to a report by the trend analyst Lefty, alliances between sports and fashion have generated $78.5m (£64.7m) in earned media value (EMV) - the metric that measures the earnings a brand.
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Published 30 November 2021. Major sport events in the UK could deliver up to £4billion of soft power, trade and investment benefits in the next decade, according to a new report commissioned by UK Sport and the City of London Corporation. Commissioned in 2020, the findings of UK Sport and the City of London Corporation's report on the impact.
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The most popular sports industry trends and innovations include performance analytics through AI and Big Data, technologies like the Internet of Things (IoT), crowd sentiment analysis, and contactless solutions enabling smart stadiums, eSports, and cybersecurity.
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The SMS team explores the trends they expect to see over the next 12 months. Game, mindset and match - sport and mental health. Throughout 2021, the myriad benefits of sport for mental health will become more and more crystallised, and as this happens, we expect sport and exercise to be seen more and more as a necessity rather than a hobby.
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23/ You'll Fuel Up With Pinpoint Accuracy. 'There is an emphasis on using personal data to adopt a proactive, rather than reactive, approach to health,' says Burton. Tracking blood glucose.